Evaluation Task 3 - What Have You Learnt From Your Audience Feedback?

Evaluation Task 3 - What Have You Learnt From Your Audience Feedback?

Throughout the process of creating my 3 products I have kept a record of any comments and feedback that I received whether they’re from online or verbal. Most of my feedback was verbal as I found it was the best way to get honest opinions and detailed responses. 

 

Starting with my poster – my first draft defiantly had mixed reactions.

Once I had finished I asked for feedback from my teachers and peers. Something that kept coming up was that it was “abstract” but equally it was very “compelling” Whilst I didn’t disagree with this it wasn’t the look I was going for. I knew that the font choice and the image of David’s face faded into the background was well received so it was something I was going to keep the same.

When looking at how I composed the first poster together and feedback I got, I needed to simplify it down and take out some of the layers to make it easier to look at.

So after looking at his I created my second draft. It was a lot simpler and had a clearer layout.  The font and symbols at the bottom are the same as well as the image of David’s faded face in the background. However the structure of the billing block, the ghost man and the ratings have all been moved. I changed the image to a tunnel with clear train tracks and the ghost in the middle on them, lined up with David’s eye line. I couldn’t decide which poster I preferred (as one had the blood effect layered over the top.)

I did two different copies and put them side by side and asked a number of people (half of which had seen my trailer as well,) what they thought and which one they preferred.

People that had seen the trailer liked the poster on the right as they recognised the beginning of the trailer and how they were connected. One person actually said, “I like how it synergizes the two products together and makes it more recognisable.”  This was exactly what I did and I’m glad someone recognised this.

However the majority of people preferred the poster on the left. They liked how “it blends together” and that the “billing block fits around the release date” most people preferred the colour scheme I used too. There were still comments about the colour of the stars and that “it slightly distracts the eye” and the colour of the tagline.

So my final Poster looked like this –

I kept the colour scheme to white, black and red. When I asked the same people what they thought of this one, some people said, “The composition looks very professional.” And “it’s eye-catching.”

I’m very pleased with the feedback I received from my final poster and the changes I made based upon the first drafts helped me create the overall look.

 

 

 MAGAZINE COVER-

My first draft of my Magazine Cover looked like this –

Most of the feedback I received was positive,

·         The name of the magazine cover had clear connotations of the film industry

·         “I like the tagline – it makes it look very professional”

·         The fonts all work together effectively

·         “images of other films are great”

·         “The image of the ghost is not the first thing you see, which makes me connect with David because it’s not the first thing that he suspects either.”

Something that was also said many times is that there’s a distracting space above the camera icon. Which I agreed with. So I adjusted my second draft and applied the comments.

 

I added some text to the gap and moved some of the images around. I also made the quotes a bit bigger as well.  Some people were still unsure about the colour scheme and that “the white doesn’t contrast with some of the background images.”

 

So my final magazine cover looks like this.

 

I changed some of the text into red to contrast and to match some of the actual magazines I was looking at. Final comments I received were, “it obvious that is links with the theme and genre of your film,” and “the puff and use of iconography is effective.”

TRAILER

(https://www.youtube.com/watch?v=uzEvT1jTUsQ )

My first trailer was quite controversial.

Here are some positives :

·         One person said they thought the costumes were effective and could tell the protagonist was supposed to be a detective.

·         4 people said the song Run Rabbit Run was really effective because it was catchy and “stuck in their heads” which made them remember the trailer

·         One older man realised the connection between the song Run Rabbit Run and the photo that David finds in the trailer and worked out that the plot bringing everything together is that its related to ww2 – which he said would make him more interested in seeing the film.

·         Another person said they thought the music in the middle (the heartbeat music) was good at raising the “tension and ramping up” the trailer

·         The different camera shots/ angles made it more “compelling to watch”

·         Most people liked the font type I used and said “that it fits with the thriller genre”

·         The car screen is really good and "creepy" with the ghost

 

Some things that I could improve/ change

·         Make the shot with all the headlines on it longer as it was “too quick” to read

·         The shot at the end of the trailer with the car screen was too quick and “couldn’t see what was in it”

·         One person said there were too many bits of music in the trailer

·         The beginning with the bath/blood was confusing – they didn’t know how it relates

·         The loud sound effect used when David opens his eyes, one person thought this was a gun shot and that he was dead and that the rest of the trailer was a flashback

·         A couple of people were confused as to the speech at the beginning of the trailer, “there’s another one round that corner.” They didn’t know what was around the corner.

·         Someone pointed out that there wasn’t an age rating and classification anywhere in the trailer – so I will put this in in the second draft

·         The beginning was too slow and felt like a film opening

·         Could speed up the editing in the beginning

·         The intertitles went to quickly

·         Most people understood the plot and how it all linked together but were confused about the supernatural elements

·         Older people I asked understood the plot better and thought that the context was more important.

 

From the comments I received here are the improvements I’ve made,

·         Add in a shot of David saying “what if it’s not a person?”

·         A shot of a platform

·         The 15 age rating for my film

•I will make the shot of the car screen with ghost woman in it longer so it makes the audience focus on it

•I’ve slowed down the shot of the 2 in the car ( at about 50 second mark)

•I’ve added the blur effect on some shots

•The ironically named ghosting effect on the car screen shot and the candles at the end – I did this because it represents David’s mind-set – he's confused- and also it shows that the ghost messing with him.

 

My final trailer -

(https://www.youtube.com/watch?v=h6PcRXSFxsM)

And here are the change I made -

After I had published his I asked people’s opinions

•             Most people liked the pace of the trailer and that “it builds effectively,”

•             “The use of non -diegetic music is thrilling.”

•             “The framing of some of the shots looked very professional.”

 

All together I thought the feedback I received was all beneficial to the overall success of my 3 products.